Updating…
Extremely rare and collectable Mido’s mascot, an advertising wooden MIDO Multifort Superautomatic watch robot toy with its original box, made circa 1940s.
In 1939, Mido created a robot mascot to promote the brand to everybody, especially to young people. This year, for the first time ever, MIDO used the MIDO Robot as an ambassador and symbol of progress and robustness. The “Robi” is still a well-known feature today in many markets. Mido would send any child their own robot if they sent a letter to the company asking for one.
Part of the right leg is missing.
Dimensions of the box 19 x 9 x 3 cm.